Join SEEBURGER's Exclusive Crayola Webinar

How Crayola overcame their key IT Integration challenge

With the vast numbers of shoppers using digital technology to research and purchase products, CPG companies like Crayola are looking to attract them to their brands by providing compelling online sales channels. The benefits of a direct-to-consumer ecommerce channel include faster testing of new products, directly learning about shoppers’ preferences and growing digital revenues through ecommerce product sales. This webinar will touch on why Crayola embarked on the project, as well as what they have learned in the process.

Learn About:

  • Why the “My Way” project is an important business strategy for Crayola
  • Key IT Integration challenges and how to overcome them
  • Creating a flexible IT solution criteria to satisfy internal customers and digital shoppers
  • What SEEBURGER’s integration solution offered that was different from alternatives
  • Crayola’s My Way success to date



May 24th, 2017
11:00 am EDT

Join us to learn how Crayola launched "My Way", a direct-to-consumer website that has resulted in promising returns.

Register now


About The Speakers

Donna Lippincott
Crayola LLC
Application Systems Analysis

Donna Lippincott has been with Crayola for 38 years and is the Systems Analysis and Design Manager responsible for EDI, Communication and business integration. Donna started her career at Crayola in Finance and joined the IT department as part of a programmer trainee program.  Donna managed the Customer Manufacturing team, implemented JDE in support of Crayola’s Direct Marketing subsidiary and led the Data Migration team in support of Crayola’s conversion to SAP.

Brent Tisdale

VP SMB Sales

Brent Tisdale has 30 plus years in selling supply chain technologies crossing multiple verticals including CPG, retail and logistics. He has his GE Six Sigma greenbelt, and leverages that and his years of experience to understand business process inefficiencies and make insightful automation recommendations.

  • Details

    • TopicJoin SEEBURGER's Exclusive Crayola Webinar

    • EventLive Webcast

    • Date 05/24/17

    • Time 11:00 am - 12:00 pm (EDT)

    • Language English



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