SEEBURGER'S Exclusive “Best Practices” Crayola Webinar

How CPG, Retail and Logistics are using SEEBURGER BIS

 June 28th, 2017         11:00 am EDT

With the vast numbers of shoppers using digital technology to research and purchase products, CPG companies like Crayola are looking to attract them to their brands by providing compelling online sales channels. The benefits of a direct-to-consumer ecommerce channel include faster testing of new products, directly learning about shoppers’ preferences and growing digital revenues through ecommerce product sales.


This webinar will touch on why Crayola embarked on the project, as well as what they have learned in the process:

  • Reduced initially high integration costs!
  • Created a flexible IT solution criteria to satisfy internal customers and digital shoppers!
  • What SEEBURGER’s integration solution offered that was different from alternatives!
  • Established a true agile business environment on SEEBURGER BIS!
  • Crayola's "My Way",  direct-to-consumer website that has resulted in promising returns, success to date!

Register now


About The Speakers

Donna Lippincott
Crayola LLC
Application Systems Analysis

Donna Lippincott has been with Crayola for 38 years and is the Systems Analysis and Design Manager responsible for EDI, Communication and business integration. Donna started her career at Crayola in Finance and joined the IT department as part of a programmer trainee program.  Donna managed the Customer Manufacturing team, implemented JDE in support of Crayola’s Direct Marketing subsidiary and led the Data Migration team in support of Crayola’s conversion to SAP.

Brent Tisdale

VP SMB Sales

Brent Tisdale has 30 plus years in selling supply chain technologies crossing multiple verticals including CPG, retail and logistics. He has his GE Six Sigma greenbelt, and leverages that and his years of experience to understand business process inefficiencies and make insightful automation recommendations.

  • Details

    • TopicSEEBURGER'S Exclusive “Best Practices” Crayola Webinar

    • EventLive Webcast

    • Date 06/28/17

    • Time 11:00 am - 12:00 pm (EDT)

    • Language English




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