Omnichannel Sales through API, EAI and EDI Integration

Omnichannel Sales
through API, EAI and EDI Integration

Synchronization of webshop, marketplaces, merchandise management and ERP in real-time

Omnichannel Sales through API, EAI and EDI integration

Successful Omnichannel Sales is based on the integration of all sales channels. The processing requires smooth interaction across all channels, the real-time interaction of participating systems, the consolidation of relevant data and the standardization of business processes. The BIS API/EAI Solution makes all this possible:

  • Automation
    The BIS API/EAI Solution provides digital order processing for web shops, marketplaces, stores and trading partners. It integrates orders seamlessly into SAP/ERP systems and also processes returns to responsible systems.
  • Synchronization
    Update product, price and inventory data across all channels.

  • Data transfer in real-time
    The BIS API/EAI Solution enables essential availability queries for marketplaces or shopping baskets, online availability checks in stores and fast order processing in online retailing.
  • Central data hub
    Permanent comparison with other OMS, WMS, PIM, CRM and ERP systems via API, EAI and EDI capability of the solution.

Global success through innovative brand concepts and individual sales strategies with shop integration

The SEEBURGER Business Integration Suite with its custom-fit technologies for EDI and API/EAI integration supports ARTDECO securely, efficiently and reliably during digitization.

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Comprehensive Webshop Integration in SAP

The Business Integration Suite, as the central data hub, integrates the interfaces between the SAP system and the webshop. To map real-time requirements with synchronous requests, the BIS API solution uses standards such as Web services and BAPIs or RFC calls.

The SEEBURGER solution integrates processes such as customer creation, ordering, master data extract, stock enquiry with pricing and transfer of payment information or order status.

Omnichannel Integration – Holistic Order Fulfillment for an end-to-end Customer Journey

Many companies also associate the integration of a web shop with the introduction of a central PIM system, their own CRM system or the sale of their own products via third-party portals and marketplaces, the inclusion of stores, etc.

With the increasing digitalization of these sales processes, expectations of logistics are rising. Next day delivery, location-based services are becoming more and more the norm. Isolated integration approaches no longer meet requirements. Meet the high expectations of your customers with the comprehensive integration platform, the SEEBURGER Business Integration Suite.

Privatmolkerei Bauer is pioneer of digital transformation with SEEBURGER BIS as innovative communication platform

“We have successfully implemented all B2BE commerce requirements, integrated all necessary internal applications and accelerated complex logistics processes.”

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Pneuhage goes Omnichannel with BIS6

Pneuhage is pursuing a consistent omnichannel strategy in order to reach its customers optimally. In addition to operating its own online shops, it is connected with various marketplaces and online portals on which dealers and retail customers can order tires of all kinds and book services.

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Resources & Blogs

Meet the Expert: Omnichannel Sales through API, EAI and EDI integration

Successful Omnichannel Sales is based on the integration of all sales channels, PIM and CRM systems such as Salesforce.

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Omnichannel Considerations for Retailers, CPG and Logistics Companies

SEEBURGER Business Integration Suite as One Central Platform for assisting Retailers, CPG and Logistics Companies.

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