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1. Scope of Application
This Privacy Policy is valid from 19th of October 2021. Protecting SEEBURGER website users’ personal data is very important to SEEBURGER. This Privacy Policy governs the collection, processing and use of personal data related to your visit on this website.
2. Responsible Body
SEEBURGER AG (E-mail datenschutz@seeburger.com, Phone +49 7252/96-0, Edisonstrasse 1, 75015 Bretten, Germany) is the responsible body under the European Union General Data Protection Regulation (EU-GDPR), the German Federal Data Protection Act (BDSG) and the service provider under the German Telemedia Act (TMG).
3. Collection, Processing and Use of Personal Data
We collect and use personal data of our users insofar as this is necessary to provide a functional website as well as to provide our contents and services. The collection and use of our users' personal data is regularly carried out with the user's consent. An exception applies in those cases where prior consent cannot be obtained for valid reasons and the processing of the data is permitted by law and within our legitimate interest.
Legal basis for the storage of data is Art. 6 para. 1 cont. of the EU-GDPR.
When you visit our website, we collect, process and use certain data for precisely defined purposes. The data that we regularly collect and process during your visit to our website includes the name of your Internet Service Provider (ISP), the website through which you visit us, the websites of SEEBURGER AG that you have viewed, websites which you visit from the SEEBURGER website, your IP address and the date and duration of your visit. We process this data in a non-personalized form and store and analyze it exclusively for statistical purposes so that we can continuously improve our websites and our range of products and services.
We collect personal data if you voluntarily provide it, for example as part of your registration for newsletters, events, product information or for processing other inquiries addressed to us. This is data that you enter using provided forms so that we can interact with you. We use this data to respond to your inquiries and to inform you as required about our product and service offerings. In addition, we use the data to provide you with personalized information for marketing purposes through various communication channels (for example, when registering for our newsletter).
Insofar as we involve third parties in the context of the collection, processing and use of your data as a service provider for SEEBURGER AG, we limit the disclosure to the data to the extent, which is necessary for the delivery of the service ordered by us. In doing so, we will commit the respective service provider in writing to use your data exclusively on our behalf and exclusively in the context of the purpose agreed between you and us. Furthermore, the respective service providers are obliged by us to respect data privacy and are not authorized to disclose your data or to use it for purposes other than the ones assigned by us.
We may use legitimate interest as legal basis in countries where this is applicable using your personal data for e.g. to improve our services, for statistical purposes or business development purposes such as marketing to provide you with details of our services and solutions in newsletters, invites to seminars and events.
In case you have given SEEBURGER your email address for communication or direct marketing purposes, SEEBURGER will process personal data in order to communicate with you. Such processing of personal data for direct marketing purposes takes place on the legal basis of your consent or our legitimate interest in direct email communication in countries where this is applicable.
We will provide an option to unsubscribe or opt-out of further communication on any electronic marketing communication sent to you, explained in section 9.4. “Right of information, objection and revocation” or you may opt out by contacting us as set out in section 8.4. “Right of information, objection and revocation”
4. Safekeeping of Data
The personal data of the person concerned will be deleted or blocked as soon as the purpose of storage ceases to apply. Furthermore, data may be stored due to applicable European or national regulations, laws or other provisions. The data will also be blocked or deleted if a storage period prescribed by the aforementioned standards expires, unless there is a need for further storage of the data for the conclusion or fulfilment of a contract.
5. Use of Cookies and Web Analysis Tools
We use cookies for our SEEBURGER website. Cookies are small text files that are sent to your browser by our web servers during your visit to the SEEBURGER websites and that are saved by your browser on your computer for retrieval later on.
YOU CAN DEFINE WHETHER COOKIES CAN BE PLACED AND RETRIEVED THROUGH YOUR BROWSER SETTINGS. For example, you can completely disable the saving of cookies, restrict the action to specific websites, or configure your browser to notify you automatically when a cookie is to be set and request a response from you.
We use both session cookies (also called temporary cookies) and permanent cookies on our SEEBURGER websites. Session cookies are only cached while you are using one of our websites. These cookies are used to identify your computer during a visit to our websites and to determine when your visit ends. For technical reasons, you must permit the use of session cookies in order to take advantage of all the features and functions on our websites. Session cookies are deleted as soon as you leave the website or close your browser.
In addition, we use permanent cookies to identify returning visitors, even if they have not visited the site for a long time, so that we can provide them with information on our products and services based on their needs. Permanent cookies are permanently saved on the user’s computer and are not deleted when you leave the website or close your browser. Permanent cookies need to be deleted manually.
We also use cookies as part of web analysis services, which we use to obtain information on how you interact with our websites. This includes gathering standard information that your browser sends to our websites, such as browser type, access times, or the address of the website which has forwarded visitors to our website etc. If you enter personal data on any of our websites, we will use this data to provide you with targeted and personalized information on our products and services, to the extent permitted by your declaration of consent. As described above, you can of course revoke your consent at any time with effect for the future.
Necessary Cookies
Necessary cookies help to make a website usable by enabling basic functions such as page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
Preferences
Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.
Statistics
Statistics cookies help website owners understand how visitors interact with websites by collecting and reporting information anonymously.
Marketing
Marketing cookies are used to follow visitors to websites. The intention is to show ads that are relevant and appealing to individual users and are therefore more valuable to publishers and third party advertisers.
Unclassified
Unclassified cookies are cookies that we are currently trying to classify, along with individual cookie providers.
6. Google Analytics
We also use Google Analytics, a website analysis service by Google Inc. (‘Google’). Google Analytics uses cookies. The information on your use of our websites generated by these cookies is generally sent to and saved on a Google server in the USA. IP ANONYMISATION IS ACTIVATED ON OUR WEBSITES. This means that Google will first compress your IP address within the member states of the European Union or in other parties to the Agreement on the European Economic Area. The full IP address is only transferred to a Google server in the USA and compressed there in exceptional cases. On behalf of SEEBURGER AG, Google uses this information to analyze your use of our websites, prepare reports on your activities and provide additional services for SEEBURGER AG related to your use of our websites. The IP address transmitted by your browser as part of Google Analytics is not merged with other data collected by Google.
YOU CAN PREVENT COOKIES BEING SAVED THROUGH THE CORRESPONDING SETTING IN YOUR BROWSER SOFTWARE (see our remarks on the use of cookies above). However, please note that, if you do this, you may not be able to use all the features of our SEEBURGER websites.
YOU CAN ALSO PREVENT DATA GENERATED BY THE COOKIE (INCL. YOUR IP ADDRESS) BEING COLLECTED, TRANSMITTED AND PROCESSED BY GOOGLE BY DOWNLOADING AND INSTALLING THE BROWSER PLUGIN AVAILABLE VIA THE FOLLOWING LINK: https://tools.google.com/dlpage/gaoptout?hl=en.
NOTE FOR MOBILE VISITORS TO THE SEEBURGER WEBSITE: You can prevent your data being collected by Google Analytics by clicking the link below. This sets an opt-out cookie which prevents your data being collected when you visit our websites in future: deactivate Google Analytics.
You can find more detailed information on the terms of use of Google Analytics and Google’s privacy policy at https://www.google.com/analytics/terms/ or https://policies.google.com/?hl=en.
We use Google Signals. When you visit our website, Google Analytics collects, among other things, your location, search history and YouTube history, as well as demographic data (visitor data). This data can be used for personalized advertising with the help of Google Signals. If you have a Google account, Google Signal's visitor data is linked to your Google account and used for personalized advertising messages. The data is also used to create anonymized statistics on the user behavior of our users.
7. Marketo
7.1 Description and scope of data processing SEEBURGER uses services of Marketo EMEA Limited, Cairn House South County Business Park, Leopardstown, Dublin 18 Ireland ('Marketo'), such as sending our newsletter, invitations to webinars and events, the registration for participation of SEEBURGER Academy training as well as downloading information about our company and products ('digital services').
When sending emails, Marketo evaluates your user behavior on our behalf. For this evaluation, the e-mails sent contain so-called web beacons, also known as tracking pixels. These single-pixel image files allow us to track your user behavior.
We record when you read our emails, which links you click in them and draw conclusions about your personal interests. We link this data to actions carried out by you on our website (see also Section 7.2). Marketo stores the information collected in this way on its server in the European Union or the European Economic Area (EU or EEA). Tracking is not possible if you have disabled the display of images in your e-mail program by default. If you display the images manually, the above tracking takes place.
If you use one of our digital services for which you have completed the registration process (for example, our newsletter), Marketo will also assist us in analyzing your usage behavior on our website. For this purpose, a text file (cookie, see also paragraph 5) is stored on your computer, which enables us to recognize you the next time you visit our website.
7.2 Purpose of data processing We analyze how you use our website and other digital content such as videos, banners and downloads posted on our website. This allows us to tailor our offers to your individual needs, so that you receive less randomly distributed offers overall. We use the data obtained in this way to provide you with our digital services tailored to your interests.
7.3 Duration of storage The cookie on your machine expires after 24 months. You may refuse the use of cookies by selecting the appropriate settings on your browser. SEEBURGER uses an external email validation service to ensure that email addresses can still be reached and that emails can still be delivered. If email addresses are no longer reachable, they are deleted from the corresponding repositories at SEEBURGER.
7.4 Right of information, objection and revocation
If you register for one of our digital services and provide personal data via a registration form in this connection, we will obtain your declaration of consent. In it you agree to the extent described there with the data processing in the context of the use of our digital services, such as newsletters, invitation to webinars and events and associated analysis of your user behavior as described in this section. As a user you have the possibility to cancel the registration or change the data stored about you at any time. Please contact the following e-mail address: datenschutz@seeburger.com (SEEBURGER AG, Phone +49 7252/96-0, Edisonstraße 1, 75015 Bretten, Germany).
8. Lead Forensics
SEEBURGER uses Lead Forensics, a B2B sales and marketing enablement tool. It is operated by Lead Forensics, UK Headquarters, Communication House, 26 York Street, London, W1U 6PZ, UK.
The Lead Forensics tool uses a tracking code for identifying businesses visiting our websites based on their business IP addresses. This is not the same as cookies. The Lead Forensics tracking code only provides information that is readily available in the public domain. It does not, and cannot, provide personal or sensitive data regarding who has visited our website. Under no circumstances will the data be used for the personal identification of an individual visitor. If IP addresses are collected, they will be anonymised immediately after collection. The information generated by the Lead Forensics tracking code is transmitted to the Lead Forensics tool and processed and stored in the UK within a secure environment.
The Lead Forensics tool does not provide us with the IP addresses. It provides us information on what companies have visited our website, the date and duration of their visit, and the web pages that they visit. This information allow us to analyse the use of our website and eventually contact those companies about their experience or for sales purposes. As an international company, to be able to guaranty you the best service, we transmit this data to our subsidiaries and distributors as far as necessary. Beyond this purpose, there is no transmission of personal information to third parties.
More information can be found at www.leadforensics.com
9. Registration through Contact Form
9.1. Description and scope of data processing
On our website, we offer users the opportunity to register by providing personal data though the contact form in order to obtain additional information or register for participation of SEEBURGER Academy training. The data is entered into a contact form and transmitted to us.
In addition to the data already mentioned, we collect first name, last name, job title, company, industry, department, country, title, telephone and e-mail address. In the course of the registration process, the user's consent to the processing of this data is obtained.
9.2. Purpose of data processing
A registration of the user is necessary for the provision of certain content and services on our website as well as in the SEEBURGER Academy. The collection of the user's e-mail address serves to deliver download links and coordinate training and event participation.
The collection of other personal data as part of the registration process serves to prevent misuse of the services or the e-mail address used.
9.3. Duration of storage
The data will be deleted as soon as it is no longer needed to achieve the purpose for which it was collected. This also applies for data collected during the registration process if the registration on our website is cancelled or changed or if you as a user of our newsletter have indicated through newsletter opt-out (see also paragraph 9) that you do not wish to receive further information on SEEBURGER products and services. SEEBURGER uses an external email validation service to ensure that email addresses can still be reached and that emails can still be delivered. If email addresses are no longer reachable, they are deleted from the corresponding repositories at SEEBURGER.
9.4. Right of information, objection and revocation
As a user you have the possibility to cancel the registration or get the data stored about you changed or deleted at any time. Please contact the following e-mail address: datenschutz@seeburger.com (SEEBURGER AG, Phone +49 7252/96-0, Edisonstraße 1, 75015 Bretten, Germany).
10. Newsletter
10.1. Description and scope of data processing
You can subscribe to a free newsletter on our website. When registering for the newsletter, the data from the contact form is transmitted to us. The newsletter is sent out on the basis of the user's registration on the website.
In addition to the data already mentioned above, we collect first name, last name, job title, company, industry, country, title, telephone and e-mail address.
During the registration process, your consent is obtained for subscribing to the newsletter and the necessary processing of the data.
10.2. Purpose of data processing
The user's registration on the website entails the collection of the user's e-mail address which enables us to send out the newsletter.
10.3. Duration of storage
The data will be deleted as soon as it is no longer necessary to achieve the purpose for which it was collected. The user's e-mail address will therefore be stored continuously as long as the subscription to the newsletter is active and in the case of opt-out, to store the explicit unsubscribe. SEEBURGER uses an external email validation service to ensure that email addresses can still be reached and that emails can still be delivered. If email addresses are no longer reachable, they are deleted from the corresponding repositories at SEEBURGER.
10.4. Right of information, objection and revocation
The subscription to the newsletter can be cancelled by the user concerned at any time, this is so called opt-out. For this purpose there is a corresponding link in every newsletter.
This also makes it possible to revoke the consent to the storage of personal data collected during the registration process except the e-mail address.
11. Right of Information, Revocation and Appeal
You have the right to obtain information about your personal data stored by us, get it corrected or erased partially or completely. In addition, you have the right to revoke or limit your consent of the use of your personal data at any time with effect for the future. Furthermore you have the right to get your personal data ported, where this is technically feasible. SEEBURGER will carefully examine your enquiry and clarify with you how it can best be fulfilled.
12. Social Media Plugins and Automated Decision Making
We currently neither use any social media plugins nor automated decision making and profiling.
13. Third Party Websites
Our data protection declaration does not apply to third-party websites that you access via hyperlinks on our websites. We ask you to check the data protection declarations used on the websites of the third party providers separately.
14. Data Protection and Data Security
Our employees and service providers are obliged to maintain confidentiality and data secrecy when handling personal data. Our data protection measures are regularly updated taking into account new technical developments.
15. Contacting SEEBURGER AG
If you have any questions or comments in connection with the Privacy Policy, please use the following e-mail address: datenschutz@seeburger.com (SEEBURGER AG, Phone +49 7252/96-0, Edisonstrasse 1, 75015 Bretten, Germany).