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To meet global customer needs, Arçelik has purchasing offices in 8 countries and a dynamic purchasing organization structure for material supply from 2,000 direct sources in 55 countries. On the distribution side, end customers have an omnichannel experience with numerous retailers offering Arçelik products and services in more than 145 countries.
To fulfill Arçelik‘s vision of rejuvenating themselves and their industry to become a trusted lifestyle solutions provider to the digital household, the company is modernizing and consolidating its brand-specific IT architecture to pave the way:
A new global EDI strategy was essential for Arçelik‘s business renewal in Europe. EDI processes are vital business operations – from handling orders to invoices to logistics processes. With a Cloud Service, the operation, maintenance and security of the EDI platform are out-sourced without any customer effort.
Arçelik selected SEEBURGER‘s EDI Fully Managed Cloud Service based on analyst recommendations, strong presence in core markets, low risk migration methods and expertise in SAP integrations with the launch of these initiatives:
The legacy EDI and SAP systems were operated in parallel for a short period before a phased switch off as the reliability of the SEEBURGER Cloud was proved.
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EDI is at the heart of our business and will continue to grow. Choosing SEEBURGER as our global EDI partner was the right decision.
Nihal Nabioğlu Çilinger, IT & System Development Manager, Beko Grundig Germany
The SEEBURGER Cloud service technology has a double conversion architecture to decouple the integration of ERP and EDI partners. Because standard, existing partner mappings were available and only the SAP process configuration was customer specific, this substantially reduced the risks and the customer disruption for both the EDI migration and SAP consolidation projects. At the same time, it greatly compressed the delivery timelines. When Arçelik in a few years transition to SAP S/4HANA they will again realise the same benefits.
The SEEBURGER Cloud integrates:
In future, SEEBURGER Cloud will integrate numerous business processes of further brands in many countries.
Benefits for Arçelik
Arçelik connects European retail and logistics partners via SEEBURGER EDI Full Managed Cloud Services
Today, with over 30,000 employees throughout the world, 12 brands (Arçelik, Beko, Grundig, Blomberg, Elektrabregenz, Arctic, Leisure, Flavel, Defy, Altus, Dawlance, Voltas Beko), sales and marketing offices in 43 countries, and 22 production facilities in 8 countries, Arçelik offer products and services to many regions of the world.
Since September 2020, the Beko and Grundig sales organisations in Germany have been operating under the umbrella of Beko Grundig Deutschland GmbH, which is also the central headquarters for the Altus, Blomberg and Elektrabregenz brands in Austria, Switzerland, the Benelux countries and Scandinavia.
Arçelik is part of Koç Holding A.Ş., the only Turkish company in the Fortune Global 500. Koç Holding has leading positions with strong competitive advantages in energy, automotive, consumer durables and finance sectors.