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Many companies face the challenge of seamless Magento integration. Why? Magento has long been synonymous with e-commerce software. Even Gartner distinguished Magento. Magento enables you to build seamless digital shopping experiences and connect different touchpoints. There are comprehensive functionalities and numerous customization options for analysis, marketing, content creation and commerce, all in the spirit of holistic customer experience management.
However, it is the many possibilities of Magento integration that often push IT departments to their limits. The first task is the integration into the ERP system. With each additional touchpoint, new interfaces are added. The integration of CRM, PIM and warehouse management systems is mandatory. A 360° customer viewing BI database is more advanced. In this context, many other systems need to be synchronized with the Magento shop as well. It doesn't matter whether it was planned long ago or whether it was launched as a result of a campaign. This leads to the following holistic view of Magento integration.
Take the very common case of Magento integration with SAP. There are countless combinations for this use case alone, e.g. on the Magento shop side:
Moreover, on the ERP system side:
Besides SAP, there are a number of other ERP software providers such as sage, Oracle, Infor, Microsoft with MS Dynamics 365 - to name just a few. Many companies have several ERP solutions in use: in different countries, for different product groups or for historical reasons such as takeovers, mergers, etc.
In a multilingual web shop, all ERPs are needed equally. They provide important information such as product names, descriptions, availability. This is what makes Magento integration so complex. A lot depends on the IT architecture, a possible PIM system or other ways of translation. Integrating Magento into the ERP can therefore be quite complex or can only be simplified over time with the appropriate systems.
An integration software like the SEEBURGER Business Integration Suite makes the challenges of Magento integration much easier. It can manage, translate, update or even set end-of-life rules, prioritizations and staging tables for entire web shop categories.
As already mentioned, PIM, CRM and warehouse management systems belong directly to the IT landscape of the Magento web shop. Without these systems, nothing works in medium-sized companies anymore. There is a wide range of use cases, depending on what the business department decides on. The integration and interaction of the systems are rarely considered at the beginning. The IT is literally left out of the selection process, but is responsible for the Magento integration.
This results in constellations in which different systems are combined with each other without the need for adapters. New launches might have turned out differently with a little more interdepartmental communication. And it happens that previously well-functioning interfaces are exchanged in the course of Magento integration.
Currently, systems with API-based interfaces are particularly popular. Although these can be easily connected, the data relevant for the Magento shop is still often located in legacy systems. They are often required to build services or campaigns from within Magento.
Campaigns are always tailored to the customer (location, time, history, etc.) This explains the great complexity underlying digital, automated marketing. CRM (and especially Salesforce CRM) probably plays the most important role here, alongside
The SEEBURGER Business Integration Suite enables all export and import processes into the Magento system, the SAP system and all other systems involved. It is irrelevant whether the Magento integration is done via the Magento APIs of the Commerce Cloud, synchronous REST or SOAP web services, local files, FTP servers or IDocs.
The Business Inegration Suite enables fast and easy Magento integration via configuration, i.e. without high programming effort. Subsequently, all further process steps can be reliably executed and monitored event-controlled. The SEEBURGER middleware makes it possible to flexibly exchange and compare data of any kind. The requests are put in such a sequence that they all run one after the other as desired and are answered correctly.
In this way, suitable product ranges can be offered, precise delivery promises kept and shipments delivered quickly. Comprehensive Magento integration creates an optimal shopping experience - and the Magento customer is king.
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