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Wasserburg am Inn has been the production site of the privately owned creamery Bauer for 125 years. From here, 3.4 million cups of yoghurt start their journey every day. Around 210 million kilograms of milk are received from farmers per year, which are processed into 390 yoghurt products and 70 types of cheese. The Bauer Frischdienst is a fresh delivery service and supplies to more than 3,500 customers from the gastronomy, hotel, business and social catering as well as food retailing sectors. The seamlessly interlocking processes behind this remarkable logistics system are based on external incoming orders and internal data streams. Most of the data is handled digitally via the SEEBURGER Business Integration Suite (BIS).
Already 20 years ago, the creamery recognized that automated ordering processes and current technologies are an indispensable component of their economic success. The far-reaching decision to implement SEEBURGER BIS for electronic B2B business processing was made early on. Starting with an in-house solution as an ERP system, SAP was introduced in 2012 and the platform was connected to BIS 6 for B2B integration. While conversion and integration have so far been built up step-by-step, the MFT solution simplified complex processes by way of an efficient implementation.
The successful go-to-market over new distribution channels requires a continuous improvement of the status quo. Due to the strong growth of Bauer Frischdienst, SAP was also introduced in 2016 for the fresh delivery service, and the relevant processes in the BIS system were adapted accordingly. Launch and connection of the B2B web shop in 2017 resulted in all innovative channels being digitized, integrated into SAP and their data streams being processed automatically.
Bauer was motivated by the automated handling of the various ordering processes, to digitize further, mostly internal processes. The company benefits of various integration scenarios.
Industry:Consumer Goods & Manufacturing
Solutions:Managed File TransferAPI & EAI
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SEEBURGER BIS as digital platform for all corporate communications
This includes in detail:
The BIS hybrid integration platform is responsible for internal and external corporate communications:
With the sustainable SEEBURGER BIS6 solution, we were able to implement a large part of our corporate communication quickly and efficiently on one platform. We have successfully implemented all B2B E-Commerce requirements, integrated necessary internal applications and accelerated complex logistics processes.
Annette Thiel, IT Services/EDI, Central Management Finance & IT Bauer Group
It all started with a small dairy company that was founded in Wasserburg am Inn in 1887 by the great-great-grandfather of the current managing directors, and was named ‘Bauerschweizer Käsewerk’ at that time.
The company is now being managed by the Bauer family in its fifth generation. Long-term thinking and sustainable operating have always driven our entrepreneurial decisions. Thus, Bauer has developed into a high-performance group with production sites throughout Germany.
Since the beginning of 2013, the dairy business (the company‘s core segment) and the business areas of fine food and trade have been the cornerstones of the Bauer Group under the leadership of Florian and Markus Bauer.
The customers can be sure that the name Bauer has always stood for quality, then and now.