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The Pneuhage Group is a leading tire service company operating in both the wholesale and retail sectors. The tire industry has two main peak seasons – March to April and October to November. It also requires swift and secure processing of orders and subsequent processes. Pneuhage is pursuing a consistent omnichannel strategy in order to reach its customers optimally. In addition to operating its own online shops, it is connected with various marketplaces and online portals on which dealers and retail customers can order tires of all kinds and book services.