OSRAM

E-3 Magazine | June 2020

Next Generation Sales

Cloud services, e-Commerce, Mobile applications: Digital technologies offer you enormous opportunities for new ways to generate value, and improve networking with partners, clients and target audiences. To be a successful digital business, real-time information is key. With a broad range of API technologies and preconfigured building blocks, the SEEBURGER BIS API Lifecycle Management Solution supports your company’s real-time integration scenarios and allows for transparency and control over third party interfaces, users, permissions and file access at all times.

The strategic goal of Munich-based company Osram to become market leader in the lighting industry means high standards for the deployed technology. APIs are a fundamental part of their new business model. Osram transforms traditional B2B sales strategy and optimizes customer service, marketing as well as sales processes.
Osram recognizes the importance of APIs early on and leverages them to their advantage. As foundation of modern business integration, Osram uses APIs to provide information in real time, supporting lines of business in tackling new challenges.

By Oliver Rupprecht, IT Enterprise Services Business Integration at Osram Germany

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API management & EAI