OSRAM

E-3 Magazin | June 2020

Next Generation Sales

The strategic goal of Munich-based company Osram to become market leader in the lighting industry means high standards for the deployed technology. APIs are a fundamental part of the new business model.

Osram transforms traditional B2B sales strategy and optimizes customer service, marketing as well as sales processes.

By Oliver Rupprecht, IT Enterprise Services Business Integration at Osram Germany