E-3 Magazine | July-August 2020

Digital Omnipresence

With highly digitalized processes, tire and rim trading company Pneuhage is omnipresent across multiple market
and distribution channels. A business integration platform serves as a central data hub.

"As a business-critical system, the Business Integration Suite allows us to integrate both our business partners and all relevant business systems on a high-performance, mature platform."
Ralf Brauer, Head of IT and TC at Pneuhage Management

Assignments are controlled and monitored by the SEEBURGER Business Integration Suite and kept up to date by synchronization with the central SAP systems while traditional EDI orders from B2B partners can also be seamlessly integrated. The BIS platform also takes care of processing and checking returns: The about 700 mappings regulate the flow of goods, to both consumers and suppliers.

By Gottfried Welz, freelance IT writer

Download the article and read more on how the SEEBURGER BIS digitized the B2B and B2C business of tire trading specialist Pneuhage.

Read more to learn all about the Business Integration Suite