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What Is IIoT/Industry 4.0 (Business) Integration?

Industry 4.0 involves IIoT-driven intelligent systems, and SEEBURGER facilitates data and process integration to aid companies in their Industry 4.0 journey.

Through digitalization, networked intelligent and autonomous systems are entering industry and changing it towards Industry 4.0. The basis is the Industrial Internet of Things (IIoT). This enables the networking of real and virtual machines and processes in industry within and between companies.

Why are data and process integration also important for IIoT and industry 4.0? How can SEEBURGER support you in your company’s journey to an industry 4.0 firm? Read on for a comprehensive introduction to business integration for industry 4.0 and IIoT and find out how you can guide your own digital transformation, with you in the driving seat.

IIoT / Industry 4.0, Disruption or Evolution?

The autonomy and intelligence of objects and devices has been steadily increasing. Coupled with having access to data wherever you are via the internet, it has become far easier for business partners to cooperate with each other. This has had an enormous effect on productivity and fundamentally changed the entire economy. Indeed, these developments could be considered as radical as the changes which issued in the previous three industrial ages.

What are IIoT and Industry 4.0? Computer technology has been present in all areas of industry for decades. It significantly supports us in our planning, decision and implementation processes. At the same time, the internet has become the most important communication channel and marketplace for products and services. However, it has only been through these developments encroaching into our tangible space, even down to our household and leisure objects, that the potential of industry 4.0 has been recognized. A key element is the digital twin, which some time ago was used exclusively in the area of simulation for virtual safeguarding, but is increasingly being used in other areas of production, logistics and after-sales, as a data node for providing data to its real instance. Increasingly, it is becoming an important business entity that is directly integrated into value creation as well as business processes. By networking with other digital twins via platforms, new exchange processes are emerging in B2B, with new forms of interaction and transaction. Recently, new business models have been realized on the basis of digital twins, such as product-as-a-service, which focus on the capabilities and benefits of things (plants, machines, devices) and provide them based on performance and use.

This enables a company to tailor their production even closer to customer requirements, fulfilling individual wishes right down to a single, fully-customized product, within a feasible budget and time frame. The logistics sector is moving towards service-orientated on-demand logistics, while services, after sales, marketing and distribution are beginning to create their own data-based commercial ecosystems which give root to new service models. For this, IIoT serves both as a network and a medium. It enables more comprehensive networking in industry 4.0 and therefore new ways of optimizing processes even beyond the company’s four walls. However, it also enables completely new ecosystems and new ways of doing business, newly addressing aspects of monetization, scalability, but also decentralization, participation and cleverer ways of dealing with data.

All of this assumes that the technical systems, applications, services and equipment in a company can seamlessly interact with each other. This often starts with a targeted harmonization of data and process integration, which continues to be a challenge for many companies, because in the area of digitalization many still need a boot camp in preparing Industry 4.0.

Where are companies today in regard to industry 4.0?

On the road to Industry 4.0, companies have already upgraded their information systems, or are in the process of doing so, to be ready for the changes in business processes. Cloud-based systems, but also the increasing availability of SaaS systems, are still being used to quickly address the lack of capabilities for data collection or processing in their data hub environments. However, technical factors such as insufficient data security as well as organizational factors such as the future role of IT and uncertainties in the development of new enterprise architectures are still seen as the biggest hurdles in the implementation of IIoT/Industry 4.0 projects.

When asked which technology was considered a "game changer" for their organization, IIoT ranked fourth just a few years ago, after AI, data analytics and cloud topics. At that time, the potential and possible applications were still being explored. In the meantime, all four technologies have become permanent fixtures on companies' modernization agendas. It is much more about the question of how companies can be sovereignly integrated and proactive in digital ecosystems of the Internet of Things. In this context, there is an increasing decentralization and democratization in the organizations. This includes the cloud and platforms, data analytics and AI, but also the integration of things into business processes in the sense of IIoT, which form individual data hub environments for digital value creation.

Analysts are also observing greater autonomy in business units that are dissatisfied with the quality and delivery times of central IT organizations. Based on cost-effective services and solutions, from as-a-service provisioning to cloud infrastructure and low-code/no-code environments, they are driving their own initiatives. At the same time, they warn of the dangers of this inherently positive trend, such as the fragmentation and increasing inefficiency of organizations. To be successful, a new platform architecture must be established to define the technical platform and core services that will be used by teams in individual business units. One of these core services is the specialization of B2B and business integration across all enterprise communication channels. 

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Examples of IIoT and Industry 4.0 in Practice

Real world examples of IIoT and industry 4.0 in use can be found in a variety of areas. A major area of application for industry 4.0 is in the automation and optimisation of operations through intelligent, autonomous, technical systems. New forms of man and machine working together are being developed in industry (cyber-physical systems). This means that individual customer requests for highly customised products all the way down to a batch size of just one, to be manufactured.

A further driving force for the increased use of IIoT and industry 4.0 solutions is meeting individual customer expectations. Consumers no longer only expect a high-quality product. They want to also be able to take up associated services to optimisehow effectiveness and efficiency of the product’s functions. In order to meet this demand, companies are now needing to set up entire digital ecosystems. These are used in all areas of business, from Research and Development through to Marketing and Sales via production, logistics and after-sales services. Indeed, if you consider smart cities or the analysis and use of weather data, you can see that digital ecosystems reach far beyond the commercial world.

In collaborative product development data on user behaviour and product condition plays a significant role in developing new and improved products. So that production processes can run smoothly with no unplanned downtime, maintenance providers can pull data on running time and condition directly from the machine itself to plan regular servicing and recognise impending faults before they cause the machine to break down - either temporarily or for good. This is known as predictive maintenance. Modern track and trace techniques open up wonderful opportunities in logistics to use sensors to determine in real time where goods currently are, meaning that delivery times can be precisely calculated for both production planning and sales. Smart products open up brand new avenues in after sales. Washing machines, for example, could send data on the number of cycles spun and other usage statistics directly to the manufacturer, setting the stage for both maintenance and service offerings on the one hand, and pay-per-use models on the other hand. Marketing and sales have access to sales figures in real time, sent directly from the point of sale (POS), which gives them a consistently up-to-date basis for planning campaigns and promotions, as well as for measuring customer satisfaction.

The possibilities opened up through IIoT and industry 4.0 solutions are manifold. However, a significant challenge set by both IIoT and industry 4.0 is to get your IT infrastructure in a good enough shape to take advantage of them.

What is IIoT integration and what can it do?

What is IIoT integration and what can it do?

The industrial, manufacturing economy depends on reliable and efficient production resources and value chain processes. Should new services and intelligent (autonomous) systems be introduced into the production process, it’s important to keep these manageable and sensible for both employees and the organisation as a whole.

The increasing networking of the real and the virtual world in every part of a company requires the ability to integrate with hybrid system landscapes. This is not just about providing or using classic (program) interfaces of large cloud and software systems at the level of standardized enterprise processes. It is about providing the capability of end-to-end/hybrid networking at new levels of interaction of individual things and their digital twins. This capability includes all necessary forms of end-to-end data exchange and data integration into value networks. This also includes new forms of publishing or using microservices and making them available in dathub environments (internal and inter-company data lakes/data pipelines as well as external dataspaces/marketplaces).

Companies continue to face the task of increasing the share of use and provision of digital services (such as AI) in their value creation and business processes. However, this poses new challenges in terms of data governance. Particularly in the case of forms of data exchange based on digital twins and further resources such as IaaS/PaaS/SaaS, customer and supplier relationships and collaboration in B2B are thus also being redefined. The digital transformation requires companies to pay attention to the following perspectives in the alignment of their integration strategy, which are important for future business success.

Challenges in IIoT integration

Architectural levels in IIoT integration

In Industry 4.0, products and resources carry a digital image of themselves (digital twins). This real and this digital world need to be brought together – integrated. This involves connecting data flow through standardized interfaces, as well as creating an administration level which can uniquely identify both the real objects and their digital twins and communicate with them both.

IT architectures are changing. In order for companies to participate in and shape a networked digital ecosystem, it is necessary for them to upgrade their integration capabilities at all levels in order to be able to offer new, data-driven services. These are, on the one hand, the individual real "things," assets and their peripherals (edge layer), the corresponding company-owned and external platforms (platform layer) that grant access into the digital ecosystems, and into the company's own IT landscape with its necessary backend/management systems and applications (EAI layer). All three layers are increasingly dominated by cloud-based technologies and form their own specific data hub environments that enable business units to increase the productivity of their processes and resources via their own data processing (e.g., using AI, RPA).

In terms of IIoT integration, appropriate capabilities for describing and processing the data (streams) must be maintained across the enterprise for coordinated data and process integration that allows coupling between the things themselves, business and engineering backend systems, and operational process control. The following requirements must be taken into account:

Demands on integration


Communication technologies in the IIoT focus on targeted application areas, but are often in competition with each other. Many of them establish themselves as the standard for a certain period of time. For TCP-based networks, for example, MQTT and also AMQP are very common, often for smart home and smart city, supplemented by protocols such as ZIGbee or radio technologies such as LoRaWAN. An important communication and data integration technology in the field of Industrial Internet of Things is OPC UA, which defines further areas of information modeling and information description. IIoT integration is often associated only with the connection of devices in the sense of communication technology. However, this does not cover the whole picture. Only through the availability of these signals and data in the sense of the vertical integration dimension to a digital twin, with its own, web-based APIs, is it possible to speak of IIoT integration. From protocols to formats, integration must be capable of providing this data and be able to deal flexibly with the connection of different communication technologies and data models.

In order to leverage the potential of Industrie 4.0, IIoT (business) integration must ensure the provision, use and control of new data-driven services both within and across enterprises for digital twins, data hubs (cloud environments for analytics/automation and data mesh applications) and business applications. Cross-industry approaches lead to the coexistence of multiple technologies and data standards, making it almost impossible to build B2B business processes in the Industrie 4.0/IIoT environment without integration solutions. Whether the digitization approach focuses on performance (PLM), customer (CRM), or value creation (SCM), the central requirement remains a cross-discipline and cross-company data and information logistics system that can handle the increase in data, interfaces, and services flexibly, consistently, and securely. The increasing design of data spaces for the exchange of data but also services via digital twins increases the requirements for uniform, company-wide governance via distributed decentralized B2B integration nodes.

Hybrid integration platforms create the basis for the required interoperability between data domains for processes, resources and products in order to implement business processes for digital services on this basis.

Function overview of the IIoT capability of the SEEBURGER BIS platform

The SEEBURGER BIS IIoT capability supports companies in solving the integration tasks associated with Industrie 4.0 projects. Integration and analysis capabilities are extended by the level of networked products and machines in the real world and transfer old proprietary interfaces into standard formats to lay a sustainable foundation for a wide variety of integration projects.

Transparency through connectivity

With the BIS IIoT capability, a continuous transparent flow of information in production can be realized - from the planning and management systems to the execution level of the machines and sensors.

Use of open industry standards

A comprehensive set of adapters provides the technical basis for all data integration tasks, whether internal or external. This includes standardized data models (e.g., AutomationML) and communication paths (e.g., OPC-UA, MQTT, Kafka).

Interoperability of systems and applications

Process-based data integration and data exchange - by connecting involved applications such as ERP, PLM, MES and "Things", media and information breaks are closed and technical and commercial IT applications are merged.

Security and data autonomy

IT security at all levels through encryption, certificates and tools for implementing data governance as well as compliance with data protection policies. The BIS IIoT capability ensures data sovereignty across systems and in B2B.

Monitoring and Analysis Capability

The SEEBURGER BIS IIoT capability simplifies the creation, management and monitoring of business nodes and services through Asset Information Management (AIM) via predefined API profiles and integration of data hub/analytics.

Investment security through flexible and dynamic scalability

The openness and scalability of BIS allow different application scenarios to be implemented in a consolidated manner. This not only improves the economic efficiency of operations, but also ensures a high level of investment security.

The BIS IIoT Gateway collects and stores data from IIoT edge devices, control systems or IIoT platforms. Via API profiles, they are made available to (technical) applications and back-end systems at the planning and management level and linked to data analytics environments.

BIS IIoT Management bundles a variety of web-based applications for managing APIs and services to IIoT devices on the shop floor or in the field. It provides customized role-based functions for asset and process data management, configuration, monitoring and analysis.

The SEEBURGER IIoT capability supports companies in the implementation of IIoT integration projects

IIoT Integration Dimensions

Asset/IIoT Integration

No matter whether customer-specific value-added services are to be created and integrated or IIoT deployment requires the empowerment and optimization of business processes - the SEEBURGER BIS IIoT capability extends the integration capability, flexibility and automation of business IT down to the atomic level of product instances. The SEEBURGER BIS IIoT capability bridges the gap between the "things" of the real world - products, machines, plants - and the digital world, i.e. intra- and inter-company business processes and enterprise applications. In this way, individual customer requirements can be addressed more quickly and in a more targeted manner without overburdening the business IT landscape.


Adapters and master data profiles integrate the "things" as business objects into business processes, e.g., via OPC-UA or MQTT.

Ensuring data and process integration for IIoT platforms (e.g. Thingworx, SAP Leonardo AIN, Siemens Mindsphere).

Do you work in a sector with its own specific needs?

Take a look at the SEEBURGER range of industry-specific solutions