Digitalization in the Retail Industry
Ensure product availability and product visibility with omnichannel integration to deliver what matters most to your retail customers
Harmonize your retail connectionsPersonalized customer experiences and a seamless retail journey through real-time data exchange across your digital ecosystem
More than ever, customers are demanding a seamless experience that connects the retail journey with personalized products, correct product pricing and product availability across all channels — from online ordering through mobile apps and websites to in-store shopping. New retail customers also want multiple fulfillment options, such as click and collect, “buy online, pick up in-store” (BOPIS) or same-day delivery. These are the key factors that matter most to retail shoppers and retailer revenues.
Are your retail value chain links, such as replenishment, ordering and fulfillment, seamlessly connected to give your customers what matters most? Or do these links still include manual steps with friction points that slow down the movement of data? To keep your competitive edge in the digital retail world, you need omnichannel integration.
Omnichannel integration is mission-critical for eliminating friction points and gaps in your retail value chain and for harmonizing all channels with your customers’ expectations through real-time data exchange across your digital ecosystem of suppliers and partners.
The SEEBURGER BIS Platform integrates all your retail value chain business processes with one single platform and multiple e-commerce integration capabilities.
More than 14,000 satisfied customers
Create seamless shopping experiences
Leverage SEEBURGER’s proven expertise with connecting and integrating the retail value chain. Reach customers over all retail channels, ensure that product is always in stock, personalize the customer experience, automate P2P processes and get real-time supply chain visibility. It’s all possible with omnichannel integration capabilities powered by the cloud-based SEEBURGER BIS Platform.
Benefits for your company
Automated data flows for more transparency and control to enable first-class shopping experiences for your customers.
The SEEBURGERBIS Platform with B2B/EDI capabilities makes it possible to optimize data exchanges with suppliers, ensure faster on-time product replenishment and product availability, synchronize stock levels in real time across all locations, and ensure correct prices between online shops, apps, marketplaces and OMS or ERP systems. Bring us your retail integration challenges, and we’ll provide an e-commerce integration solution.
With SEEBURGER integrations, you can provide the digital retail information that matters most to your customers by synchronizing customer data, prices, inventory and product information in real time and processing payments and orders digitally, without failures and interruptions.
When pressure is placed on globally networked processes and e-commerce connections fail, especially between storage, packing, transportation and delivery, customers will receive delayed or incorrect orders – or no orders at all. Digital retail processes that are based on highly-integrated IT business processes and associated systems minimize disruptions and ensure end-to-end process monitoring, fast error resolution and on-time delivery.
The stream of data between suppliers and trading partners flows automatically with B2B/EDI and API integration. Batch tracking, delivery confirmation, invoices and returns are automatically monitored, controlled and documented so that digital retail customers are notified when a parcel has been shipped and can choose delivery options.
Ensure fast, reliable, automated logistics processes with seamless end-to-end monitoring; connections to all suppliers, both EDI and non-EDI, to ensure faster replenishment; and access to heterogeneous logistics data for business analytics.
At the same time, customers expect individualized data in the form of discounts, preferred packaging and delivery options. The SEEBURGER BIS Platform provides the foundation for e-commerce, online selling and webshop integration, with extensive rule setting and management capabilities, along with administration of structured and unstructured data.
The SEEBURGER BIS Platform enables both online and brick-and-mortar retailers to simplify complicated data transfers, exchanging data quickly and securely in order to aggregate, analyze and display the data in real time between wholesalers, stores, websites and sales teams.
Digitally process product master data with standardization and automation, create catalogs more quickly and update them in real time and automatically verify and securely exchange product data.
A successful digital retail strategy includes mobile apps and notifications, and with APIs, you can deliver loyalty cards, loyalty programs and digital receipts to customer smartphones in real time. API integration also provides real-time, up-to-date information about products, prices and stock levels so you can meet immediate delivery demands, while API management regulates, secures and monitors your APIs to ensure you’re getting the greatest value from them throughout their lifecycle.
Earn loyal customers with personalized products and services; achiever higher customer satisfaction by providing real-time pricing, availability and deliverability information; and cross and upsell customers by sending relevant information to their smartphones.
Reliable partnerships with regional and global trading partners are critical to the success of every business and require the right technical foundation. SEEBURGER has extensive analysis and evaluation tools that enable partners to see updates on any process at any given time. This results in better service and higher supplier satisfaction.
Also, when retail store network employees have access to cross-functional data and real-time reports, then they have the information they need to quickly make informed business decisions. The API capabilities deliver relevant data from multiple systems in real time to smartphones and tablets. Having modern systems and tools in place motivates employees and makes your business attractive to new prospective employees.
Achieve end-to-end visibility of your retail customers, monitor critical processes for early error-detection and increase customer, partner and employee satisfaction.
Successful trading relies on digital capabilities to keep all data flowing across your ecosystem and straight to the consumers. These capabilities include using Managed file transfer (MFT) systems for exchanging documents, such as spreadsheets and Word documents, which are used for confidential contracts, store resets and to drive sales and operations planning. Additionally, using B2B/EDI or WebEDI systems for supplier purchase-to-pay integration can drive timely replenishment. As a stable yet flexible modular platform, the SEEBURGER BIS Plattform can quickly integrate your retail value chain replenishment processes.
Accelerate supply chain management and supply chain optimization processes through deep integration with SAP systems,other ERP systems and supplier systems. You can also automate purchase-to-pay order processing and delivery scheduling while digitally exchanging confidential buy-side documents safely and securely.
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