SEEBURGER: Digitalization in CPG & Retail

Online commerce plays an ever more important role in the consumer packaged goods (CPG) industry. At the heart of this are e-commerce platforms, which ensure fast, transparent and secure data exchange by seamlessly connecting systems, devices and apps in real time via connectors and APIs.

The digital transformation of the supply chains in this fast moving consumer goods (FMCG) industry also enables automation, IIoT device connectivity and data analytics.

The SEEBURGER BIS Platform offers API, EAI/A2A, B2B/EDI, E-Invoicing, IIoT, Automation and MFT capabilities, tools and services to support digital transformation in the CPG/FMCG industry with anywhere deployment — in any cloud, on-premises or a hybrid environment.

"Outsourcing data integration expertise and management to SEEBURGER is an advantage for us. We have a strong and transparent relationship between us, which allows us to resolve demanding and sometimes complex situations."

IT Project Manager, PANZANI Group

Proven e-commerce experience

More than 14,000 customers rely on SEEBURGER for digitalization, including many companies in the CPG industry. We excel at seamless webshop integration with ERP systems as part of an effective multichannel sales strategy. Digitalize, integrate and automate your e-commerce, supply chain and manufacturing processes with one cloud-based platform, the SEEBURGER BIS Platform.

PANZANI Migrates to the SEEBURGER Cloud for Its EDI & EAI Data Integrations and Exchanges

Discover how PANZANI, a major player in the French food market, migrated its EDI and EAI data integrations and exchanges to the SEEBURGER Cloud. This strategic move ensured business continuity and optimized data exchange with 30 customers, 2 suppliers and 4 logistics providers. BIS Platform B2B/EDI and EAI/A2A integration capabilities helped PANZANI streamline its processes and focus on its core business.
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STABILO Selects SEEBURGER To Streamline E-Invoicing Ahead Of Implementing SAP S/4HANA

By consolidating its current and future e-invoicing needs through SEEBURGER Global E-Invoicing Services, STABILO will benefit from cost-effective international e-invoicing compliance now and in the future, ahead of the national deadlines. Consolidating its e-invoicing needs has also simplified the company’s migration to SAP S/4HANA, as well as giving them the agility to easily manage future e-invoicing and integration needs.
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Streamlined Distribution Processing: Automation of B2B Communication with SAP S/4HANA

PUMA seasonal sports and lifestyle collections are distributed via wholesalers and international e-commerce platforms that are based on customer-specific catalogues with very different types of data. This data ranges from master data for local offline stores, to multilingual attributes for global online shops, to explicit e-commerce content such as textile and washing specifications according to EU regulations.
In the past, heterogeneous ERP and EDI systems impeded fast and seamless sales processes. Onboarding new customers was slow and painstaking. PUMA’s main challenge was preparing and transmitting catalogue data tailored specifically to each online sales partner and the PUMA field sales team.
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Henkel and SEEBURGER Continue Successful Global Cooperation in Latin America

To meet the global requirements of their digitization strategy, Henkel has been consolidating SAP® ERP systems and legacy EDI solutions in waves for several years as part of the company’s Horizon project – a global initiative that works with local and regional initiatives to drive efficiencies and standardization. As part of this initiative, SEEBURGER established connectivity between Henkel’s global SAP system and more than 1,000 customers, logistics warehouses and service providers in various regions of the world with SEEBURGER B2B/EDI Cloud Services.
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Privatmolkerei Bauer is pioneer of digital transformation with SEEBURGER BIS as innovative communication platform

With BIS as platform for efficient corporate communications, Bauer has successfully integrated and automated its Omnichannel Sales as a supply chain strategy.
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Global Renewal Strategy for Overall Data Integration – SAP S/4HANA Ready

The global renewal strategy for overall data integration is SAP S/4HANA ready and supports the international growth of the future.
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E-Commerce in the consumer packaged goods industry

Manufacturers are expanding their retail strategy with online marketplace offerings and using connectors and APIs to integrate with e-commerce platforms.

The SEEBURGER BIS Platform integrates e-commerce systems, such as online stores, CRM systems, payment systems and online marketplaces into a comprehensive digital ecosystem.

Optimize your supply chain

From production to the end consumer, consumer goods cover long distances. Digitalizing your supply chain from end to end increases efficiency and transparency and helps improve your planning.

Real-time data transmission opens up entirely new avenues for differentiated data analysis, automation, production connectivity and IIoT integration. The SEEBURGER BIS Platform integrates all business processes for fast moving consumer goods and the CPG industry—all in one cloud-based platform.

Integrate your online shop with your ERP system

When your online store is seamlessly integrated with your ERP software, your product, customer and transaction information is kept permanently up to date in both systems.

Any changes you make in the backend automatically appear to your customers browsing your online shop. Seamless integration also improves and streamlines procurement, logistics, administration and customer service. If you also integrate a PIM or PDM system, you can automatically enrich master data with design elements such as photos or videos.

Personalize your customers’ shopping experience

For consumer goods companies in particular, digitalization opens up many avenues to offer your customers a highly personalized shopping experience and better customer orientation.

After all, customers now expect individualized discounts and their individual preferences for packaging and delivery options to be automatically registered. This level of personalization is only possible if you have digitalized business processes. The SEEBURGER BIS Platform enables the hyperautomation and digitalization of processes with a rules-based process engine, the ability to manage structured and unstructured data, API integration, information and process management, and the ability to integrate your ERP system.

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