Our Design Guidelines – The Foundation of Strong Brand Management

This website supports employees and external service providers with information about the SEEBURGER corporate design – from basic elements and their use to practical applications.

We are SEEBURGER, the #Businessaccelerators. Since 1986, when the digitalization of the automotive industry supply chain began with us, we have been passionately and competently pursuing our corporate purpose – our SEEBURGER Purpose:

Accelerating business to improve the lives of people

Without data, the world would stand still. No car would roll off the production line. There would be no milk on supermarket shelves. There would be no timely payments for goods and services.

Data and documents control the most complex supply chains, financial flows and administrative processes. The entire economy depends on

unhindered data flows. And this is exactly what we make possible at SEEBURGER. Our central integration platform connects IT systems so that the right data arrives at the right place at the right time in the right format.
Over 14,000 customers worldwide from many industries trust us. We connect systems so that cars roll off the production lines, payments arrive on time and you can find everything you need in the supermarket.
With our integration platform, we ensure that our customers‘ customers, in particular, also benefit from the unhindered flow of data.

The SEEBURGER logo is a wordmark, consists of the brand name „SEEBURGER“ and, if possible, must always appear on a surface in SEEBURGER red or a gradient from SEEBURGER red to dark red.

The SEEBURGER logo is a legally protected trademark and is shown without the trademark symbol (®). It may only be used in its defined form and ratio and may not be altered. The protection zone of the logo must be observed and it should be placed as a single graphic element wherever possible. The effect of the logo must not be impaired by other design elements.

Any formatting of the logos that is not included here is not permitted. All permitted forms of presentation are available in various digital formats and can be downloaded here in the SEEBURGER online style guide.

The logo with the claim „BUSINESS INTEGRATION“ will continue to be used in individual cases, such as stationery. The wordmark „SEEBURGER“ without the claim is preferred.

Download the SEEBURGER logo package

SEEBURGER logo

Use for all online/print media.
If possible, should always be placed on a surface in SEEBURGER red or a gradient from SEEBURGER red to dark red.
Can also be integrated into a red bar.

SEEBURGER logo with claim

Isolated use for online/print media.
Preferably use the logo without claim.

Protected space

A protection zone with a distance of the width of an „E“ from the wordmark must be maintained around the SEEBURGER logo.

Logo size

The minimum size of the SEEBURGER logo is 30 mm wide.
The height is proportional to the defined width.

SEEBURGER logo white

Use for media/advertising material on the defined red (solid) color or black background.
For example ballpoint pens, mugs, shirts, etc.

SEEBURGER logo red

Use for media/advertising material with a white background.
The color value of the surface on which the SEEBURGER logo is to be printed should be white.

SEEBURGER logo black

Alternative use for media/advertising material with white background.
Use for black and white printing.
The color value of the surface on which the SEEBURGER logo is to be printed must be bright enough for the logo to be clearly visible.

SEEBURGER logo on backgrounds

The SEEBURGER logo may be placed on a background in SEEBURGER red or on a background with a gradient of the two SEEBURGER red colors, on a white background or on an image.
The prerequisite for this is that the SEEBURGER logo is clearly recognizable and its effect is not impaired.
Red background: wordmark in white
Background red gradient: see „Red background“
White background*: wordmark in red (primary), in black (secondary)
Black background: wordmark in white
Background image: For images that have a light, almost white appearance, the red wordmark can be used primarily (alternatively the black wordmark). The white wordmark should be used for images that are rather dark.
Red, free-floating boxes or red flags with the white wordmark should be avoided!

*Attention: If SEEBURGER is displayed with other company logos (e.g. competitors), it must be ensured that the white wordmark is displayed on a red background!

The SEEBURGER partner logo is intended for business partners of SEEBURGER who represent SEEBURGER as a partner in various media (e.g. website, social media, etc.). The partner logo may be displayed together with the following text.

Neither may be altered or shortened. The Partner logo must always appear on SEEBURGER red. The protected space of the logo must be maintained and it should be placed as a single graphic element whenever possible. The impact of the logo must not be impaired by other design elements. Any other form of display not listed here is not permitted.

Download the SEEBURGER partner logo package

SEEBURGER partner logo

Use for all online/print media.
Must always be placed on a SEEBURGER red background.

Protected space

A protected space of the width of an of an „E“ in the word mark font must be observed around the SEEBURGER logo.

Logo size

The minimum size of the SEEBURGER logo is a width of 45 mm. The height is proportional to the defined width.

Partner text

About SEEBURGER SEEBURGER is a global integration software and services provider, empowering organizations to simplify complexity, accelerate automation, and scale digital transformation. The SEEBURGER Business Integration Suite (BIS) is a modular, AI-powered platform that connects applications, partners, and data – across cloud, on-premises, and hybrid environments.

With BIS Hub for collaborative low-code integration, BIS Server for enterprise-grade control, and Accelerator Services for expert-led enablement, SEEBURGER supports a wide range of use cases including EDI, API management, MFT, SaaS integration, and ERP orchestration.

Founded in Germany and family-owned since 1986, SEEBURGER serves more than 14,000 customers worldwide – across industries such as automotive, manufacturing, retail, finance, logistics, and energy. Over 1,200 employees worldwide ensure continuous innovation, trusted performance, and secure, compliant integration at scale.

Learn more at www.seeburger.com.

The SEEBURGER color scheme is characterized by the two shades of red, „SEEBURGER Red“ and „Dark Red,“ as well as a large proportion of white with white space. “Orange“ is used as a spot color, e.g. to highlight individual keywords in the H1 or, for example, to graphically emphasize figures, data and facts.

This warm color scheme is complemented by four shades of gray and clearly differentiated from the cool color scheme outside SEEBURGER.

SEEBURGER Red

RGB: 225/10/10
HEX: #e10a0a
CMYK: 0/100/100/0
Pantone: 485 C
RAL: 3020
HKS: 14

Dark Red

RGB: 185/15/15
HEX: #b90f0f
CMYK: 0/100/100/25

Orange

RGB: 255/95/30
HEX: #ff5f1e
CMYK: 0/75/95/0

Cyan

RGB: 0/160/225
HEX: #00a0e1
CMYK: 100/0/0/0

Dark cyan

RGB: 0/130/185
HEX: #0081b8
CMYK: 100/0/0/25

Gray 1

RGB: 240/240/240
HEX: #f0f0f0
CMYK: 0/0/0/10

Gray 4

RGB: 100/100/100
HEX: #646464
CMYK: 0/0/0/75

Gray 2

RGB: 205/205/205
HEX: #cdcdcd
CMYK: 0/0/0/25

White

RGB: 255/255/255
HEX: #ffffff
CMYK: 0/0/0/0

Gray 3

RGB: 160/160/160
HEX: #a0a0a0
CMYK: 0/0/0/50

Black/font color

RGB: 0/0/0
HEX: #000000
CMYK: 0/0/0/100

The warm SEEBURGER color palette is complemented by additional colors for office applications (Word/PowerPoint/Excel) and social media. These additional colors are to be used in a graphically unobtrusive manner, such as the spot color „orange“.

Red 1

RGB: 150/10/10
HEX: #960a0a
CMYK: 10/100/100/40

Yellow 2

RGB: 240/145/0
HEX: #f09100
CMYK: 0/50/100/0

Violet 2

RGB: 90/50/80
HEX: #5a3250
CMYK: 60/80/35/40

Blue 1

RGB: 170/200/225
HEX: #aac8e1
CMYK: 40/10/5/0

Red 2

RGB: 90/15/10
HEX: #5a0f0a
CMYK: 30/100/90/65

Beige

RGB: 250/215/175
HEX: #fad7af
CMYK: 0/20/35/0

Green 1

RGB: 100/175/150
HEX: #64af96
CMYK: 65/10/50/0

Blue 2

RGB: 90/130/160
HEX: #5a82a0
CMYK: 70/40/25/5

Yellow 1

RGB: 250/200/0
HEX: #fac800
CMYK: 0/25/100/0

Violet 1

RGB: 125/70/130
HEX: #7d4682
CMYK: 60/80/15/5

Green 2

RGB: 50/100/100
HEX: #326464
CMYK: 80/40/50/30

Blue 3

RGB: 40/65/90
HEX: #28415a
CMYK: 85/60/30/45

The SEEBURGER house font is Source Sans Pro. The standard font color is black. Orange is used to emphasize individual keywords in headlines (only in H1). The link color is SEEBURGER red, the mouseover color is dark red.

The alternative corporate font is Calibri, which is used for all Office applications (Word/PowerPoint/Excel). Font colors and highlighting are to be used in exactly the same way as for the main house font Source Sans Pro.

Source Sans Pro

Font styles

The recommended font styles for Source Sans Pro are Light, Regular, SemiBold and Bold (see below for recommended uses). ExtraLight and Black can be used as typographic design elements in individual cases (e.g. social media). Underlining and bolding of individual words in continuous text should be avoided in order to not impair readability. Italics can be used for emphasis in special cases. Headlines are excluded from this.