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Not only in direct sales, but especially in B2B sales, the number and variety of relevant sales channels is constantly increasing. Driven by digitalization, new possibilities of interaction arise. In the private sector, shopping and advertising have lately been shifting to mobile devices. Webshop integration with an EAI platform also leads to…

SAP, Automotive, CPG, FSI, Healthcare and Pharma, Logistics, Machinery and Plant Engineering, Oil, Gas and Chemistry, Retail, Utilities
Webshop Integration in SAP: Efficient Use of Digital Sales Channels with EAI and A2A Integration