5 Reasons Why You Need Harmonized Retail Connections


5 Reasons Why You Need Harmonized Retail Connections

Read about the importance of harmonized connections and how you can build customer loyalty and brand awareness by ensuring consistent, uninterrupted API and EDI integration.

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Give Your Retail Customers What Matters Most

More than ever, customers are demanding seamless experiences that connect the retail journey with personalized products, correct product pricing and product availability across all channels —from online ordering through mobile apps and websites to in-store shopping. New retail customers also want multiple fulfillment options, such as click and collect or “buy online, pick up in-store” (BOPIS) and same-day delivery. These are the key factors that matter most to retail shoppers and retailer revenues.

So, are your retail value chain connections, such as replenishment, ordering and fulfillment, seamlessly linked to give your customers what matters most? Or do these connections still include manual steps with friction points that slow down the movement of data? To keep your competitive edge in the digital retail world, you need Omnichannel integration.

Business integration is mission-critical for eliminating friction points or gaps in your retail value chain and for harmonizing all channels with your customers’ expectations through real-time data exchanges across your digital ecosystem of suppliers and partners.

With SEEBURGER Integration, you can efficiently and effectively connect all your retail value chain processes in real time to deliver what matters most to your customers.


#MissionCritical: The SEEBURGER Retail Solution
integrates all your retail value chain business processes
with one single platform and multiple e-commerce integration capabilities (API, MFT, EAI, EDI, and IIoT).

Over 10,000 Satisfied Customers Trust SEEBURGER

Reach and respond to customers faster over all retail channels

When it comes to shopping, customers call the shots. They can choose like never before when, how and where they shop. Therefore, retailers need to exceed expectations throughout the customer journey, from replenishment and inventory optimization to order management, with attractive content, more product choices, correct prices and optional delivery models. The SEEBURGER Business Integration Suite is here to support you with retail value chain process integration.

The SEEBURGER EDI and B2B integration solution makes it possible to optimize data exchanges with suppliers, ensure faster on-time product replenishment and product availability, synchronize stock levels in real time across all locations, and ensure correct prices between online shops, apps, marketplaces and OMS or ERP systems. Bring us your retail integration challenges, and we’ll provide an e-commerce integration solution.

With SEEBURGER Integration, you can provide the digital retail information that matters most to your customers by synchronizing customer data, prices, inventory and product information in real time and processing payments and orders digitally, without failures and interruptions.

Ensure product availability is always in stock

You can’t sell goods if you have empty shelves in your stores or no stock in your warehouses. Therefore, retailers must be able to respond quickly to supply chain disruptions with supply chain optimization to automatically monitor, control and document the flow of goods during replenishment.

When pressure is placed on globally networked processes and e-commerce connections fail, especially between storage, packing, transportation and delivery, customers will receive delayed or incorrect orders – or no orders at all. Digital retail processes that are based on highly-integrated IT business processes and associated systems minimize disruptions and ensure end-to-end process monitoring, fast error resolution and on-time delivery.

The stream of data between suppliers and trading partners flows automatically with B2B/EDI and API integration. Batch tracking, delivery confirmation, invoices and returns are automatically monitored, controlled and documented so that digital retail customers are notified when a parcel has been shipped and can choose delivery options.

With SEEBURGER Integration, you can ensure fast, reliable, automated logistics processes with seamless end-to-end monitoring; connections to all suppliers, both EDI and non-EDI, to ensure faster replenishment; and access to heterogeneous logistics data for business analytics.

Real-time product data transfers keep online catalogs up to date to ensure happy customers

Today’s retailers need to provide what matters most to customers by connecting retail value chain data across pricing, loyalty and preferred customer processes. Always up-to-date, detailed and reliable pricing, product availability and delivery data are critical factors for ensuring harmonized customer experiences.

At the same time, customers expect individualized data in the form of discounts, preferred packaging and delivery options. SEEBURGER provides the foundation for e-commerce, online selling and webshop integration, with extensive rule setting and management capabilities, along with administration of structured and unstructured data.

SEEBURGER solutions empower innovation in digital retailing, enabling both online and brick and mortar retailers to simplify complicated data transfers, exchanging data quickly and securely in order to aggregate, analyze and display the data in real time between wholesalers, stores, websites and sales teams.

With SEEBURGER Integration, you can digitally process product master data with standardization and automation, create catalogs more quickly and update them in real time and automatically verify and securely exchange product data.

Drive better customer experiences with personalized shopping journeys

Did you know that you can digitalize your retail value chain’s selling processes with APIs? Whether you have a tightly-woven retail store network or brick and mortar retail outlets spread across a wide area, and whether your business has grown organically or through a series of takeovers or mergers, customers expect first-class shopping experiences with personalized services and reliable deliverability. This involves integrating cash register POS data into your ERP system or an analytics system to better understand and predict customer buying behavior.

A successful digital retail strategy includes mobile apps and notifications, and with APIs, you can deliver loyalty cards, loyalty programs and digital receipts to customer smartphones in real time. API integration also provides real-time, up-to-date information about products, prices and stock levels so you can meet immediate delivery demands, while API management regulates, secures and monitors your APIs to ensure you’re getting the greatest value from them throughout their lifecycle.

With SEEBURGER Integration, you can earn loyal customers with personalized products and services; achiever higher customer satisfaction by providing real-time pricing, availability and deliverability information; and cross and upsell customers by sending relevant information to their smartphones.

Transparent information management starts with an integrated database

Everyone in the retail value chain benefits from automated data flows. Collecting customer data from all relevant contact points in a secure and reliable way is an important step toward achieving end-to-end visibility. Using Key Performance Indicators (KPIs) and business intelligence systems to analyze the data requires an integrated database, which is also the basis for governance, compliance, monitoring and exception-management.

Reliable partnerships with regional and global trading partners are critical to the success of every business and require the right technical foundation. SEEBURGER has extensive analysis and evaluation tools that enable partners to see updates on any process at any given time. This results in better service and higher supplier satisfaction.

Also, when retail store network employees have access to cross-functional data and real-time reports, then they have the information they need to quickly make informed business decisions. The BIS API solution delivers relevant data from multiple systems in real time to smartphones and tablets. Having modern systems and tools in place motivates employees and makes your business attractive to new prospective employees.

With SEEBURGER Integration, you can achieve end-to-end visibility of your retail customers, monitor critical processes for early error-detection and increase customer, partner and employee satisfaction.

Keep supply chain and inventory management under control while meeting retail customer demands

A smooth-running supply chain needs integrated retail value chain processes, especially for the buying process, as well as an uninterrupted flow of data between companies and partners at all levels of the value chain—or else purchases will be missed.

Successful trading relies on digital capabilities to keep all data flowing across your ecosystem and straight to the consumers. These capabilities include using managed file transfer (MFT) systems for exchanging documents, such as spreadsheets and Word documents, which are used for confidential contracts, store resets and to drive sales and operations planning. Additionally, using B2B EDI/WebEDI systems for supplier purchase-to-pay integration can drive timely replenishment. As a stable yet flexible modular platform, the SEEBURGER Business Integration Suite can quickly integrate your retail value chain replenishment processes.

With SEEBURGER Integration, you can accelerate supply chain management and supply chain optimization processes through deep integration with SAP systems, other ERP systems and supplier systems. You can also automate purchase-to-pay order processing and delivery scheduling while digitally exchanging confidential buy-side documents safely and securely.

Global success through innovative branding concepts and customized sales strategies

ARTDECO achieved global success early by continually expanding its sales channels, product range and international presence. SEEBURGER has been supporting ARTDECO’s digitization initiatives for years as a proven business partners.

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Quick Commerce 101

Quick commerce is a digital revolution that can give your customers an even better shopping experience. However, if you really want to succeed in the fast-paced and competitive q-commerce market, you need to do some thorough groundwork. In this article, we will be taking a look at some of the key principles in quick commerce. Join us for the ride and become an expert on quick commerce, too!

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